Due to this blessing, online shopping has emerged which influenced the lives of ordinary citizens. 0000030133 00000 n To elevate the touch and feel concern, managers can send alternative products to the customer to choose from options and pay after they prefer one. Koufaris (2002) identified that both shopping enjoyment and perceived usefulness (website) strongly predict the intention to re-purchase over online. Initially, Coronavirus's influence on consumer buying behaviour, towards brands and online tools was largely unknown. Therefore Marketers have carefully analyzed the consumers’ attitude and behavior towards the online shopping and spend billions of dollars to facilitate all the 1, Dr. Vipin Chand Rai2 1Research Scholar ,RDVV Jabalpur, INDIA 2. Among the female respondents, 45% dislike online shopping for lack of inability to touch and feel factor. 0000006902 00000 n 0000004652 00000 n It 2.1 Research Framework The rationale behind the research framework is to examine the factors influence consumer attitude towards online grocery shopping and identify the future online grocery buying intention Many researchers have been made various studies on the online and offline consumer buying behavior and find out the factors influencing consumer buying behavior. Time-saving and available varieties of products are the main grounds for shopping online. Usually, they do not prefer to use their credit or debit card while shopping from online sites. Studying these unique characteristics of online shopping and consumer behavior of online shoppers would benefit the tech-entrepreneurs and policymakers to craft their strategies properly for the market. variables in terms factors affecting online consumer buying behaviour. Satisfaction level plays a significant role in online shopping. In China, online shopping intention depends on consumers’ age, income, and education as well as marital status most importantly their perceived usefulness (Gong, Stump, & Maddox, 2013). 2. They want 24/7 customer service and well feedback, This study uses the Apriori algorithm as an association rules approach, and clustering analysis for data mining, which is implemented for mining customer knowledge among online group buying customers in Taiwan, The study shows the influence of social network on increased trust and intention to buy, The study was conducted on 237 respondents through online and paper questionnaires. LITERATURE REVIEW 2.1 Consumer purchase intention and online shopping behavior Purchase intention refers to the decision of consumer to act for purchase a specific product after evaluation in future. Also, demographic variables such as age, gender, and level of income play a facilitating role because they influence consumer perception and consumer behavior that drives them towards online shopping (Kim, Zhao, & Yang, 2008; Laforet & Li, 2005; Sabbir Rahman, 2012). The study has also demonstrated that perceived usefulness appeared as the most critical factor in describing the user’s adoption of e-Commerce, Web-based shopping: consumers’ attitudes towards online shopping in New Zealand, This research found that website design, website reliability/fulfillment, website customer service and website security/privacy are the four dominant factors which influence consumer perceptions of online purchasing. 4. that explains how this perception affects their online-shopping behavior. There are several factors that affect the online buying behaviour of consumers. UNCTAD has also developed rules and guideline for all types of a global e-commerce transaction. Analysing the process that the online consumer goes through when deciding and making a 0000021775 00000 n Apparels, accessories, and online ticketing are the main three categories that are bringing about online shopping culture among online shoppers. Accepted author version posted online: 31 Aug 2018. Table 1. In the UNCTAD (2017) B2C e-commerce index report, Bangladesh achieved the rank of 103 among 144 countries studied; however, Bangladesh is also in the biggest annual index ranking changing status (more than 10%). Figure 10. The online user typically starts by using email, social networking gradually moves on to browsing for news, information, entertainment, and finally, graduate to do shopping and conducting business online (Khan, 2014). To provide solutions to the online sellers based on the results of the research Although different jurisdiction has different laws concerning consumer privacy and different level of enforcement still online shopping causes privacy concern, It is easy to compare the best price of an item online, but it is not so easy to identify the total cost (including additional fees, shipping, tax, etc.) Therefore, the Dr. D. 0000040164 00000 n Dipti jain et. The industry is flooded with footfalls of foreign retail giants; in 0000017806 00000 n Impact of price on the shopping behaviour of the Millennials. 0000018429 00000 n Therefore Marketers have carefully analyzed the consumers’ attitude and behavior towards the online shopping and spend billions of dollars to facilitate all the This confirms the study of Heijden et al. On the other hand, some online consumers are an adventurous explorer, fun seeker, shopping lover, and some are technology muddler, hate waiting for the product to ship. (Cuneyt and Gautam 2004). From Figure 4, it is observed that 70.16% of the 0–1 years’ experienced online shopper do shopping occasionally, and 20.89% do shopping monthly. 0000009704 00000 n For selling and promoting products through online, it is essential to inform the consumer about online shopping, the advantages, disadvantages and website address which are related to it. Demangeot and Broderick (2010) also revealed that perceived ease of use does not affect the behavioral pattern in this case rather influenced by security and privacy issues. 78% of consumers are likely to shop on large online retailers, compared to 52% on marketplaces, and 43% on smaller web-stores. This study empirically reveals the consumer behavior of online shoppers in Bangladesh. Previous study results of consumer behavior of online shopping, Table 3. However, it is also true that Bangladeshi people are traditionally conservative in their approach to shopping due to modernization and fast-paced life, dependence on online shopping will increase. Therefore, trust and perceived benefits seem to be the critical conjectures of consumer behavior toward online shopping (Al-Debei, Akroush, & Ashouri, 2015; Hajli, 2014). Introduction Online shopping is a method of e-commerce where consumers directly buy goods or services 0000054536 00000 n 19% male respondents were below 20 years old, 25% between 20–25 years, 30% between 26–30 years, 17% of 31–35 years and 9% of male respondents were 36 or more years old. Accumulated data were analyzed through Microsoft Excel. These findings of our study have both theoretical and practical implications. ��K� ���E Learn More. 5 Howick Place | London | SW1P 1WG. <<0697AFC00945ED4F9A2D633822DD549E>]/Prev 81004>> About one-third of consumers said the top reason to shop online is the ability to shop 24/7 (32%), followed by lower price (29%), convenient (22%), and save time (17%). LITERATURE REVIEW 2.0 Introduction ... consumer behaviour of online grocery shopping. Unlike a physical store, all the goods in online stores described through text, with photos, and with multimedia files. From Figure 3 we can see that nearly 54% interviewees’ average monthly income fall into Tk. Experience in online shopping versus online shopping frequencies. Figure 2. A Study on Consumer Buying Behavior towards Foreign and Domestic Branded Apparels . If you continue browsing the site, you agree to the use of cookies on this website. Factor for disliking online shopping. Of the total traffic, new online shopping visitor stands at 49%, while returning visitor is 51%. 3. 20% (16% male and 7% female) respondent preferred online ticketing. To examine the customer behavior and customer satisfaction with reference to buying food online in Manipal. Dan J Kim et. The top factors that increase consumer trust levels in online stores are guarantee and insurance policy, security and privacy seals, pictures of products, company address and contact details, necessary details about the company and privacy policy, Descriptive statistics techniques analyzed survey-based data, and the results of the data analysis are presented, An empirical study on behavioral intent of consumers in online shopping. Consumer intention in web-based shopping is analyzed through the comparison of the factors that facilitate or inhibit online purchasing of products and services using the theory of planned behavior, Consumer behavior in web-based commerce: an empirical study. 20,001–30,000, and 16.88% of the interviewees have more than Tk. However, the personalization dimension is not significantly related to overall service quality and customer satisfaction, Confirmatory factor analysis and structural equation modeling are done on data collected from a sample size of 297 online consumers, Internet users’ attitudes toward business-to-consumer online shopping, Lack of physical interaction is a central impediment to online retail sales. 0000016752 00000 n Literature Review on Online Shopping. 0000006173 00000 n Most of the shoppers get the information primarily from Facebook advertisements which is pursued by friends and family by following their “word of mouth” communication. Table 4. Only 3.75% of regular online shoppers are highly satisfied while 0.63% is highly dissatisfied (see Figure 12). ABSTRACT Indian retailing is at all time growth today. 0000015345 00000 n 0000033664 00000 n As, until now the online payment systems through credit card are not that much available, managers must maintain the cash on a delivery program to gain trust among the customers. They mostly rely on price and their experience as the basis of the quality judgment of items in online shopping and for payment system they prefer cash on delivery option. LITERATURE REVIEW Consumer Behaviour Christopher (1989) studied the shopping habits of consumers to form an idea of whether or not the store concepts, product ranges and strategies of the companies are appropriate towards consumer requirements. From Figure 1, we can interpret that majority of the respondents were below 36 years old. Analysing the process … 45% of consumers said they to shop prefer e-commerc… Furthermore, the variables that have been identified in this study may not be sufficient rather more variables are to be considered in future research. Reasons for choosing online shopping. 0000052416 00000 n Thus, online shopping is cutting down the bad habits of standing in a long line and waiting, Anyone can buy his desired products or services from anywhere in the world without being physically present over there through online shopping. 0000005456 00000 n Consequently, the sellers ensure that they portrayed themselves in the cyber world through websites and portals. Internet-based or Click and Order business model has replaced the traditional Brick and Mortar business model. In case of occupation, 46.88% of them were students, 28.13% of them were service holders, 13.12% was homemakers, and the rest of them were doing business (see Figure 2). Both like home delivery facility factor most. Need of the Study 9 7. 7 Adil Bashir, (2010), “Consumer Behavior towards online shopping of electronics in Pakistan”, MBA International Business Management, Seinäjoki University of Applied sciences 8 Dr. Shuchi Singhal and Shashi Shekhawat, “Online and Offline Consumer Behaviour : A literature Review”, Surely it will help the researchers to understand the consumer Behaviour towards shopping online and consumer perception through the perceived ease of Online shopping has also been started in Bangladesh, but consumers are not much habituated yet to go online shopping frequently. ... " Consumer perception towards online shopping-the case of Punjab. Understanding online purchase intentions: contributions from technology and trust perspectives, As the profile data show, this group is relatively homogeneous regarding age and balanced regarding Internet experience. They do online shopping because it saves time, offers home delivery, provides ease in shopping and offers more variety of products for apparels, accessories, and ticketing than that of brick and mortar stores. This article presents a review of the literature, in the field of consumer buying behaviour. The sellers like consumers also benefit from the increase and more efficient access to the global market through the Internet. 14, 95-107. 0000048070 00000 n Online shopping is more and more driven by the ICT infrastructure development, online payment systems and the Internet penetration rate in Bangladesh. With just a few clicks the advanced innovation of search engine allows everyone to check price and compare, Online shopping gives one the freedom to shop at one’s pace and convenience because online shopping store is open 24/7, 7 days a week and 365 days, Every online store is designed with unique individual ordering feature to purchase so that no long line endures when buying from online. Convenient non-probability sampling method has been adopted in this study to acquire data from respondents in Dhaka city where about 50% e-commerce customers reside (Jagonews24.com., 2015) in Bangladesh. (2013) and Hoque et al. Therefore, the theoretical framework of this study is based on this theory. In general, this study enriches our knowledge of online shopping behavior from the behavioral perspective. 0000025596 00000 n 39.13% of 2–3 years’ experienced online shopper are occasional customers, and 30.43% of the respondents are monthly and fortnightly online shopper. During that period, there were some e-commerce websites, but there was no system for an online transaction (Mahmood, 2015). Those designs are paramount to the marketer as they can explain and predict consumer purchase behavior. Preference for product/service for online shopping. Particularly, these two issues are becoming essential for Bangladeshi corporate sector (Dhaka Tribune, 2015). The opening up of online payment systems, mobile payment systems, inter-banking payment gateways in the 90s by Bangladesh Bank propelled the growth of e-commerce in Bangladesh. Perceived control and shopping enjoyment can increase the intention of new web customers to return, but seemingly do not influence repeat customers to return. Moreover, information quality, merchandise attribute, website design, transaction capability, payment, security/privacy, delivery, self-consciousness, state of mind, the consumer’s time sense and customer service are strongly predictive of online shopping satisfaction (Katawetawaraks & Wang, 2011; Liu, He, Gao, & Xie, 2008; Mudambi & Schuff, 2010; Novak, Hoffman, & Yung, 2000; Shergill & Chen, 2005; Sorce, Perotti, & Widrick, 2005). The first section, describes, the importance of various factors including lifestyle and its impact on the consumer buying behavior. About 56.25% of the respondents know about online shopping from websites especially from different social media like Facebook, Twitter, Linkedin, Instagram, etc. Objectives of the Study 9-10 ... factor were significantly correlated with the attitude towards online shopping while perceived 0000038369 00000 n Literature Review 2.1. 0000041625 00000 n Figure 6. About 69% of the online shoppers use the Windows operating system for online shopping. Further research can be possible by increasing sample size including a rural population that may reflect the entire scenario of consumer behavior of online shopping in Bangladesh. Although e-Commerce operation first started in late 90s to deliver gifts to Bangladeshi friends and family members by NRBs (Mohiuddin, 2014), the first real local e-commerce or m-commerce operation was launched by CellBazaar.com in 2006 through WAP service accessed only by mobile phones (Zainudeen, Samarajiva, & Sivapragasam, 2011). Perceived characteristics of the web sale channel are the first one which includes risk, online shopping experiences, advantage, service quality, trust. The impossibility of product testing, problems with complaints, ... some points who affect the consumer’s behavior about online shopping but overall in the next 5 to 10 years the online shop al A trust base consumer decision model in E-commerce the role of trust, risk and their antecedents Decision Support System, Vol:44, Issue:2 Jan 544-564,2008 U.S.A. 16. The Consumer Behaviour towards Online Shopping in Coimbatore city-An Exploratory study. The growth rate of e-commerce was prolonged in Bangladesh from 2000 to 2008. �Iɇ6ߧv��S��CZ�Þ���aFY�]���c���$����=���d,� �Zqi��\Z`p��՝�z�c���V�RzU�sQǗ�>\�^��L���EJ�5��. Figure 1: Factors affecting online consumer behaviour towards shopping Understanding the perceived risk of a prospective buyer. 0000050145 00000 n While respondents were asked to know about the offered goods and services, 33.75% of the respondents preferred Apparels (21.88% male and 11.87% female) and accessories 32.49% (19.37% male and 13.12% female). Review of Literature The studies on consumer’s perception on online shopping and other rented topic in the Indian context are limited ... appropriate dedicated model of consumer buying behavior. Huge investment to grasp virtual consumers has induced the online sellers to go no further towards the understanding of consumer behavior. Register to receive personalised research and resources by email, Consumer buying behavior towards online shopping: An empirical study on Dhaka city, Bangladesh, Department of Management Information Systems (MIS), University of Dhaka, Dhaka, Bangladesh, Department of Management Information Systems (MIS), School of Business Independent University, Dhaka, Bangladesh, Department of Business Administration Faculty of Business and Economics, East West University, Dhaka, Bangladesh, Department of Business Administration, Bangladesh University, Dhaka, Bangladesh, Independent Researcher, Dhaka, Bangladesh, Consumer attitudes towards online shopping, The impact of social networks on consumers’ behaviors background of the study, Internet-subscribers-Bangladesh-April-2018, Literature-derived reference models for the adoption of online shopping, Influencing the online consumer’s behavior: The web experience, Consumer perceptions of online shopping environments, Online shopping worth Tk7,184cr each year, Worldwide retail ecommerce sales will reach $1.915 trillion this year, Factors affecting internet banking adoption among young adults: Evidence from Malaysia, Factors influencing consumers’ online shopping in China, A study of the impact of social media on consumers, Purchase intention of foreign products: A study on Bangladeshi consumer perspective, An Empirical Investigation on the adoption of e-Commerce in Bangladesh, Internet users’ attitudes toward business-to-consumer online shopping: A survey, A look into e-commerce trends and companies in Bangladesh, Kaymu releases research on online shopping, (30 July), Top 10 benefits of online shopping that make your life easy. (2003), Chen and Barnes (2007), Zuroni and Goh (2012), Jarvenpaa et al. It is worth noting that consumer buying behaviour is studied as a part of the marketing and its main objective it to learn the way how the individuals, groups or organizations choose, buy use and dispose the goods and the factors such as their previous experience, taste, price and branding on which the consumers base their purchasing decisions (Kotler and Keller, 2012).One of such studies of consumer buying behaviour has been conducte… II. 28.12% of them are neither satisfied nor dissatisfied. %PDF-1.5 %���� Through the literature review, we are further able to identify a number of important factors for studying consumer behavior in social commerce. Consumer Behaviour in Online Shopping 2007-11-29 Authors: Tutors: Anders Hasslinger Lisa Källström Selma Hodzic Christer Ekelund Claudio Opazo. online apparel shopping behavior. Most of the consumers believe that the payment system for online shopping is not secured. Both male and female respondents have the same attitude towards liking factor of online shopping. Online shopping saves crucial time for modern people because they get so busy that they cannot or unwilling to spend much time shopping. Using the stolen credit card or fraudulent repudiation of online purchases put retailers also in fraudulent purchases, Privacy is a big issue for some consumers. Furthermore, if there are more often customers back to the web store, their shopping enjoyment then be determined by their involvement with the product (Marios Koufaris, Kambil, & LaBarbera, 2001). Lack of full discloser of the total cost is one of the concerns about online shopping. 0000007397 00000 n The primary goal of a business is to offer product and services that best serve their consumer needs. The findings of the paper provide managers guideline about the attributes that must be included in their products and service quality, mode of delivery channel, payment gateway, security, trustworthiness, and pricing strategy. Cited by lists all citing articles based on Crossref citations.Articles with the Crossref icon will open in a new tab. 14, 95-107. 55.17% of 1–2 years’ experienced buyer do shopping occasionally, and 37.93% are a monthly online shopper. LITERATURE REVIEW . Huseynov and Yıldırım (2014) emphasized that the lack of physical interaction tends to be the critical impediment in online retail sales followed by the privacy of individual information and security of financial transactions over the Internet. 0000038438 00000 n If the managers consider these factors, they might have a competitive advantage in the market. 50% of regular online shoppers are satisfied whereas 17.5% are dissatisfied. 3. A convenient sampling method is easy to implement and cost-effective and more common in IS research that gets higher response rate (Eze, Manyeki, Yaw, & Har, 2011; Ritchie, Lewis, Nicholls, McNaughton, & Ormiston, 2014). 0000021706 00000 n Moreover, online data extraction about the products, services along with the historical data for individual customers is ingredient element to choose an online store or make re-purchase decision (Liao, Chu, Chen, & Chang, 2012). Managers should choose the social network for advertisement. The primary goal of a business is to offer product and services that best serve their consumer needs. Electronic commerce, commonly known as e-commerce, refers to the buying and selling of products or services over electronic systems such as the internet and other computer networks. Influencing the online consumer’s behavior: the … Source: International Monetary Fund (Internetworldstats.com, 2015). There is no relationship of hours spent on Internet and customer risk with the attitude towards online shopping among the respondents, This research found that there were relationships between the perceived usability, perceived security, perceived privacy, perceived after-sales service, perceived marketing mix, perceived reputation and consumers’ attitude to adopting online shopping in China. 0000055591 00000 n Digital Shopping Behaviour-Key Facts ... the research will intend to provide the future of clothes hopping online and also the consumer behaviour towards online marketing strategy of clothing retailers. Huge investment to grasp virtual consumers has induced the online sellers to go no further towards the understanding of consumer behavior. On the basis of literature review, two hypotheses were developed. Registered in England & Wales No. 0000005351 00000 n In the twenty-first century, trade and commerce have been so diversified that multichannel has taken place and online shopping has increased significantly throughout the world (Johnson, Gustafsson, Andreassen, Lervik, & Cha, 2001). xref The contrast may be due to the less developed financial sector of Bangladesh, where credit cards are less available than that in developed countries. In fact, the web store which utilizes value-added mechanisms in the search engine and providing customers a challenging experience may increase customers’ shopping enjoyment. 0000040580 00000 n A Likert five-point scale ranging from strongly agree to strongly disagree been used to collect a quick response from the respondents. The respondents were categorized into several factors, such as gender, age, occupation, income. However, this development needs some more understanding related to the consumer’s behavior. startxref 15 82 Over the last several years, UNCTAD (United Nation Center for Trade and Development) has emphasized the importance of e-commerce, especially online shopping for developing countries (UNCTAD, 2017). This finding confirms the study of Rastogi (2010) but contrasts the findings of Liao et al. 5478 words (22 ... states that behavioral intentions formed through the attitude toward a behavior and subjective norms lead to actual behavior given the ... 2003). It is found that the trust-antecedent “perceived risk” and the technology-antecedent “perceived ease-of-use” directly influenced the attitude towards purchasing online, Heijden, Van Der, Verhagen, and Creemers (, An empirical investigation on the adoption of e-Commerce in Bangladesh, The findings of the study show that all the four constructs, namely, computer self-efficacy, perceived credibility, perceived usefulness and perceived ease of use have a significant effect on the adoption of e-commerce. Figure 12. Those are giving in the following table: Increasing diffusion of ICTs especially the Internet forcing the global business community to move towards e-business. Price is a very crucial factor affecting the online shopping behaviour of the Millennials (Tan & Leby Lau, 2016). Online shopping tends to grow in the coming years as consumers want to buy more in the future. It is a literature review ppt,Topic is " Consumer perception towards online shopping " Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Dan J Kim et. Introduction • Selling goods and services directly to consumer through internet is online retailing/E-retailing. We will write a custom Research Paper on Research Proposal on Consumer Behaviour Towards Online Shopping specifically for you for only $16.05 $11/page. The high price of goods and services is another big issue for the consumers. 0000038607 00000 n Both online initial trust and familiarity with online purchasing have a positive impact on purchase intention. However, female likes discount offers more than the male does. Consequently, online consumer behavior (user action during searching, buying, using products) became a contemporary research area for an increasing number of researchers to understand this unique nature of online shopping. 2. 0000050296 00000 n People also read lists articles that other readers of this article have read. 0000003663 00000 n Online Shopping-A Literature Review Sanjay Kumar Assistant Professor- BRCMCET,Bahal ... affects the consumer attitude towards online shopping. The factors influencing consumers' online purchase intentions, which have been examined in … (2015), where they found perceived ease of use which comes from experience helps to adopt the online shopping. Respondents stated that privacy of personal information and security of financial transactions are their top concerns with using the Internet. Online shopping indicates electronic commerce to buy products or services directly from the seller through the Internet. It also includes the development of hypotheses for each of the constructs. Google and Facebook are primary click-through points for online shoppers. It also provides a support that helps researchers understand the drivers of consumers’ attitude and goal to shop on the Inter- net, and consumers’ perceptions regarding ease of use and usefulness. Figure 9 shows that 48% hate the inability to touch and feel or trial factor about online shopping, while about 24% male said that it is the high price of products or services for which they dislike online shopping most. h�b```b`�`e`g`��f`@ 6 da��%��MH���Z��`R��_����� This paper reveals that PE, PU, PEOU and PR significantly affect online shopping behavior of consumers. Since online retailing is a new retailing medium and online consumer behaviour is diverse from traditional consumer behaviour, one must identify what influences the online consumer. 13.13% of them from TV advertisements and 6.25% of them from other sources like a billboard, signboard, newspaper, magazine, etc. About 24.37% of them get information from friends and family members. 0000005763 00000 n After an extensive literature review, 100 relevant articles are identified. This paper aims to reflect on different issues and perspectives of online marketing due to COVID-19. In such a scenario, businesses need to automate their internal processes with those of ICTs to become increasingly competitive and efficient in a global context. Review of Literature Fundamental concepts of online consumer behaviour 0000050003 00000 n A note should be taken that only 3.75% of the online shopper is highly satisfied which shows that there are still concerns, which hinder the consumer from using online shopping frequently. 0000017504 00000 n Researchers may also look for factors that influence the online shopping behavior, customer satisfaction, and loyalty. , trust significantly related to customer purchase intentions for choosing online shopping attitudes behaviour... Many online stores described through text, with photos, and 5.63 profoundly... Coimbatore city-An Exploratory study abstract the Internet users or buyers feel very convenient online. To learn about our use of cookies on this website find out the factors which the. From house to shoes to airplane tickets, towards brands and online Literature... Positivistic consumer perspectives consumers can buy faster, more alternatives and can Order product services... 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Please see our cookie policy different payment options for customers which is a crucial. 2.0 introduction... consumer behaviour, technology and … impacted Indian online shopping sites and products, female likes offers! R.Renuka & Dr. M. K. Durgamani, 2012 ) have attempted the review to know the elements actuates... Below 40 years ) similar to other parts of the payment system is much secured 27.5! Satisfaction level plays a significant role in online shopping behavior for further analysis goes when! This finding confirms the findings of this research Internet users in Bangladesh spend Tk. Online grocery shopping author: Anna Blomqvist, Frida Lennartsson... behaviour and products have same! Occasionally, and 5.63 % profoundly disagreed followed by mobile phone and tablets out... Or a laptop, followed by literature review on consumer behaviour towards online shopping phone and tablets spend over Tk 7184.018 crore in online shopping shows different! 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