Nike and Adidas do not get along, and their competition to claim the two biggest sneaker markets in the world, the United States and China, has gotten so heated that some have even called their faceoff a war. Competition in the athletic wear industry has increased a lot. Yes. Adidas appears to have … Nike has a higher global revenue than its main competitors, Adidas and Puma, put together. There’s no point in denying that the sneaker game has slowly shifted its … Adidas’ motto, “We strive to help you perform your best,” is plainly shown in the quality of their shoes. Nike has tried to replace adidas as the world’s leading brand for soccer gear worldwide. Sign up to receive our daily email and get 50% off your first purchase. For example – I am a huge fan of Sachin tendulkar, who in turn was a regular on Adidas. : An upper on a shoe is basically everything but the sole. Whether you’re looking for the perfect shoe to hit the tennis court, shoot some hoops, or slide into after several laps in the pool, Adidas has you covered. Sneakers Created From Recycled Ocean Plastic. (adsbygoogle = window.adsbygoogle || []).push({}); Copyright © 2010-2018 Difference Between. On one hand, Nike owns around Umbro, Hurley, Converse and Cole Haan. Both are great brands, but there are a number of reasons Adidas is the clear winner. Because Nike has tie ups with some of the leading sports teams, and some of the really top players. Their market used to be solely just domestic (the United States) but in recent years, they have expanded internationally. Scale is important for a behemoth like Nike, which now has a market cap of nearly $144 billion; in comparison, Adidas has a market cap of $53 billion while Under Armour’s is at $8.5 billion. Typically, uppers are created from multiple pieces of material as it is difficult to get the shape required from one piece of fabric. Nike’s pretty much ahead when it comes to athlete sponsorships; Adidas is behind the competition. Adidas’ main markets are those people in the following sports: soccer and tennis. This may be because Football (Soccer) is the country’s most popular sport and that is what Adidas focuses a lot on. Not only do these soles look amazing, but since they’re made with a 3D printer they can be created for specific individuals and catered to their unique feet. But Adidas, Under Armour and Rebook are all big competitors of it. Twitter was by far the most popular social media channel for both brands and interestingly, Nike generated more conversations in online channels with comments sections than on Facebook. The clash between two of the world’s biggest athletic shoe brands is no secret. Terms of Use and Privacy Policy: Legal. They pretty much have the same target: people who love sports. Nike is the giant of the industry. Their main target markets are those people into basketball and running, what with their products mainly focused on these two endeavors. Nike outsource its’ products from Taiwan and Korea; Adidas’ outsource theirs in Asia as well but in undisclosed locations. Nike’s target markets are basketball and running; Adidas’ focus is more on soccer and tennis. Nike faces tough competition, considering other major players like Adidas. Nike sponsors basketball in Greece, Spain, Israel, Poland, Russia and Brazil (to name a few). Their sponsorship on athletes is very prevalent. It’s generally agreed Nike has improved, but there is still a way to go. With all these innovations, it’s clear this company isn’t waiting for the future to come to them. , “We strive to help you perform your best,” is plainly shown in the quality of their shoes. It's coming for Nike, too. 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